LUSH Cosmetics

 

Insight: The use of art and color during a beauty routine can be therapeutic.
Idea: Lush will use art and color from their products to highlight the different moments that make  your beauty routine therapeutic.

AD & CW: Paola Delgado & Nika Ariana

 
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DIGITAL

Lush will also have a new feature within its app where you can order their products from home, "Beauty Palette". In this way, people who need it could make any moment, a therapeutic moment with Lush.

Beauty Palette will appear on top next to the navigation tab showing the items that could be deliver to you. You can also place an order at any moment clicking in the blue car icon on top.

Beauty Palette will appear on top next to the navigation tab showing the items that could be deliver to you.
You can also place an order at any moment clicking in the blue car icon on top.

Beauty Palette can also be found while browsing products as a secondary bottom that highlights the options of add it to your beauty palete.

Beauty Palette can also be found while browsing products as a secondary bottom that highlights the options of add it to your beauty palete.

Once you place an order, you can see the track of you delivery inside the blue car icon of Beauty Palette on the top.

Once you place an order, you can see the track of you delivery inside the blue car icon of Beauty Palette on the top.

ACTIVATION

Interactive banners will be placed in different bus stops to make people that is passing by use the products in an artistic way drawing in the digital banner (clic in the right arrow to see more).